You can register your blog on Technorati officially, and then you can tag your blog posts, videos, pictures so that others can find the stuff on your blog. Chances are if you are blogging about an area of interest, and you want to share this with others, then Technorati provides the tools to do so. But if you are bloggin like you are writing stuff in your diary then this is probably not for you. Apparently the Authority no. shows how many people have linked their own blogs to yours, so the higher the number, the more highly ranked your blog is.
Even if you are not a member, you can always go to Technoratti to do a blog search or alternatively, you can do a blog search on google at http://blogsearch.goggle.com
One question I have is this - what exactly are "blog reactions"? Are people writing their comments to other people's blog posts?
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blog reactions are reactions to others blog post, either left as comments or as blog posts on their own blog and then linked to the original blog,
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